This fucking makes me laugh every time xD
You can create a character and you can kill them in the most gruesome of ways.
this is you amanda…
Are we really living in 2013? The Lego ads from the 1980s seem more modern to me.
The making of “girl” legos has infuriated me. At their roots, Legos are a block toy; you build with them; you create with them.
They are a kid toy, not a boy or girl toy (there shouldn’t be a distinction anyway, but that’s an essay for another time)! There was no rhyme or reason to make the “girl” legos not about building anymore. There is minimal building at best involved with these “lego friends” thing.
It’s essentially turned into “barbie you can kinda sorta build a particular thing for,” like build a house; build a cafe; build a vanity for your oversized polly-pocket-wanna-be lego girl to do her make-up and brush her hair.
What are you doing lego. What. You already had a great thing going. You and knex. You are about building; you are about creating. You are the creativity-unleashing toy!
All toys should be about creativity, instead of trying to mold kids into gender specific roles. But that’s all toys are anymore. Not to say this is something new: toys have been serving the purpose of telling girls to be pretty mums and boys to be tough car-owning dudes for a very long time. But legos weren’t about that. Legos were one of the few toys that didn’t make that divide between the sexes.
Kids should be exploring and discovering and creating. That’s what toys should do for them. This is a huge reason why I support Minecraft, it’s a game based on creating potentially mind-blowing structures with the simplest of basic building blocks.
But I guess you’re a sheep now, huh lego.